About Us

The Golden Concepts is an e-commerce store that curates eldercare products to enable ageing well.


Lee Chang Xi and Vanessa Keng, co-founders of The Golden Concepts

The idea behind the company first started when co-founders Chang Xi and Vanessa went to Denmark on a student exchange programme during their university days. They observed Danish seniors embracing ageing and living life to the fullest, while not being limited by mobility challenges.

Upon returning to their own elderly grandparents, they wondered – why not bring home this positive, independent culture surrounding the golden years?

In 2011, The Golden Concepts was set up in Singapore. Initially run from a home office, the company soon outgrew the space, and made Crocodile House its new home ably supported by a passionate team.

Not just stylish, but better.

Choosing the right eldercare product can be confusing sometimes. That is why we are committed to provide only the best in our store. Over the years, we have curated a range of high quality products suited to our customers’ needs, including partnering with the finest manufacturers to create our own improved product lines.



We focus on maximising mobility and independence.

At The Golden Concepts, we believe that mobility is key to ageing well. A loss of mobility often has profound consequences on a person's physical, social and psychological state. By maximising mobility and independence, we can continue to be fully engaged in our families and communities and enjoy quality of life.

We strive to provide an unparalleled customer experience.

We understand that the role of caregivers is an extremely important one, and we strive to provide customised solutions that best suit your needs. With a curated selection from both international and local brands, our product specialists can advise on the various options available to find the best solution.

Our e-commerce store integrates secure payment methods, fast delivery and a 7-day exchange policy. For product viewing and in-store purchases, feel free to visit us at our showroom.

We are proud to be the leading e-commerce eldercare specialist store in Singapore, using both our online platform and physical showroom to educate and inspire our audience to age well. Join us in our vision to champion the importance of independence and mobility so that we can all enjoy our golden years. 



Health Science Authority (HSA) Dealer's Licence

The Golden Concepts adheres to the regulations set out by the Health Science Authority (HSA) for the supply of medical devices in Singapore

Dealer's Licence Information: 

  • Importer: ES0002452
  • Wholesaler: ES0002462

We are also the authorised dealer for Stander USA, Paramount Bed Japan and Rollz.

Stander Authorised Dealer - The Golden Concepts     PARAMOUNT BED INDIA PRIVATE LIMITED | LinkedIn        Rollz Logo TN - AT Today - Assistive Technology

Want to get in touch with us? Contact us.